Objective

  • Control budget pacing, expedite reporting processes, decrease campaign setup time, simplify cross-engine campaign management, and scale overall efforts

Solution

  • Control pacing through Kenshoo’s  budget management solution
  • Leverage Kenshoo Editor to decrease campaign setup time
  • Use Advanced Search and Scheduled Reports to automate routine campaign checks

Results

  • 32% increase in budget pacing and 8% increase in conversion rate
  • Overall increase in campaign management efficiency resulting in ability to manage higher workload per person