• Increase efficiency of SEM budget by maximizing inquiries while understanding impact of search on overall sales


  • Incorporate conversion data into Kenshoo
  • Leverage insights to efficiently align budgets with maximum performance
  • Standardize programs globally to increase efficiency


  • Gained ability to see sales impact of marginal spend in order to deploy future budgets more efficiently across brands and markets
  • Achieved 10-30% improvement in SEM return and saved 30+ hours per week