Objective

  • Drive application submissions for Health Care Services Corporation during open enrollment and identify messaging that resonates across key audiences

Solution

  • Utilize Kenshoo for bulk ad creation and optimize based on audiences to drive application submissions
  • Leverage Facebook to test creative to be used later across all other channels

Results

  • 70% increase in video view rates across all ads
  • 36% lift in click-through rate and 60% lift in conversion rate
  • Ability to apply insights into messaging that produced the highest engagement