Objective

  • Increase paid search efficiency by 20%, mirror TV messaging in specific periods of time and understand branded search conversion rates

Solution

  • Utilize Kenshoo’s budgeting and forecasting solution to increase program efficiency
  • Leverage attribution simulation report to show importance of brand related search queries in path-to-conversion

Results

  • 43% improvement in cost efficiency and 61% improvement in cost per conversion
  • 16% increase in user engagement of messages synchronized with TV placements and 73% uplift in conversions via branded keywords