Objective

  • Drive optimal search and social results during period of high competition by identifying profitable audiences and expanding keywords based on those audiences

Solution

  • Utilize Kenshoo Social Analysis tool to identify profitable audiences and expand keyword lists for search based on those targets
  • Define success goals across multiple targets to effectively monitor performance

Results

  • 600% YoY growth in Facebook return on ad spend (ROAS)
  • Continued seasonal strategy into following year to increase Facebook ROAS by $3.00 versus the previous year