Objective

  • Acquire new users and efficiently increase app engagement via Facebook

Solution

  • Utilize Kenshoo Personas and “Create Similar” features to reduce operational set-up time
  • Analyze and categorize global performance and customize KPIs using custom metrics
  • Make bulk edits and streamline reporting to increase overall efficiency

Results

  • 15% decrease in cost to acquire customers with 25% increase in app engagement
  • 68% decrease in time spent on reporting and operational tactics