Objective

  • Drive volume across all degree programs while hitting aggressive cost per inquiry (CPI) and spend targets

Solution

  • Implement Kenshoo Portfolio Optimizer (KPO) Bid to Custom Metrics policy and utilize campaign-level CPI target
  • Transition to Kenshoo’s budget management solution to manage budgets and overall CPI

Results

  • 31% month-over-month decrease in CPI
  • Spend brought within 95% of target