Objective

  • Minimize cost-per-click for branded campaigns while maintaining consistent click and sales volume

Solution

  • Utilize Bid to Position bid policy to gain clicks and sales without increasing spend
  • Implement CPC max limit rule to prevent unwanted spend

Results

  • 78% year-over-year decrease in cost-per-click
  • No loss in click or sales volume with savings of $200,000 for the year