Objective

  • More closely align SEM program to business strategies and improve key metrics to meet goals

Solution

  • Leverage Kenshoo Editor to execute bulk uploads, copy campaigns across engines, set geo-targeting, and pause and activate ads easily
  • Utilize Dimensions and Scheduled Reports to track and monitor performance by geography and campaign type

Results

  • 30% increase in return on investment and 94% increase in conversions
  • 100+ hours of time savings with Kenshoo Editor