Challenges

  • Implement social advertising program to increase acquisition of new customers and boost sales on the brand’s site, MyCricket.com

Solutions

  • Created a plan to execute Facebook test over 14 weeks
  • Promoted two distinct offers to specifically targeted audiences and geos
  • Connected online & offline audiences through Custom Audiences and Lookalikes
  • Used test-and-learn approach to analyze successful combinations of copy, images, audience segments

Results

  • 195% increase in Revenue Per Conversion
  • 286% increase in Revenue
  • 1064% increase in Conversion Rate
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