Challenges

  • Automate processes, reports, and adjustments
  • Manage large volume of accounts with less resources
  • Manage and control budget to hit specific goals
  • Reduce production and optimization time

Solutions

  • Leveraged templates and mass workflow tools to automate processes and save time
  • Implemented automated bid rules to hit client targets
  • Assigned Dimensions & Categories to better manage campaigns
  • Set budget and objectives thresholds to monitor progress

Results

  • 132% increase in click-through rate (CTR)
  • 1312% increase in new clients
  • 30% decrease in production time
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