Challenges

  • Drive increased revenue and improved ROI
  • Reduce manual bid management
  • Improve revenue forecasting agility and accuracy amidst fluctuating budgets and KPIs
Solutions

  • Implemented Kenshoo forecasting in conjunction with KPO to automatically optimizes bids and budgets
  • Planned and forecasted budgets at profile level via Kenshoo
  • Leveraged Kenshoo’s forecasting solution to account for seasonality peaks in pacing and forecasting

Results

  • 42% more revenue than planned
  • 32% more ROI than planned
  • 91% time save in management
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