Challenges

  • Expand lead acquisition program across 145 local markets across multiple search engines
  • Overcome high competition by building strategic keyword groups and localizing accordingly

Solutions

  • Applied Bid to Cost-per-Acquisition (CPA) bid policy across all markets and channels
  • Leveraged bid-to-position rules for more competitive markets to gain prominence and ensure coverage on top-performing keywords

Results

  • 96% increase in click-through rate
  • 110% increase in leads
  • 8% decrease in cost-per-lead (CPL)
  • 250% increase in profit
Read the Full Infinity Awards Entry