Challenges

  • Expand keyword coverage to increase traffic while hitting positive return on investment (ROI)
  • Achieve year-over-year (YoY) sales growth

Solutions

  • Restructured accounts across multiple channels using Kenshoo Editor and used Expanded Converting Keywords for keyword expansion suggestions
  • Utilized sitelinks through Kenshoo to reinforce brand across all channels
  • Implemented automated bid policies to ensure coverage on branded terms

Results

  • 43% increase in daily average traffic growth
  • 64% increase in click-through rate (CTR)
  • 41% increase in sales

 

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