Challenges

  • Automate routine tasks that will allow time savings across ad scheduling, budget control, bid optimizations, and promotional optimizations

Solutions

  • Implemented Kenshoo Portfolio Optimizer (KPO) to automate bidding
  • Utilized Halogen Forsee and Halogen Inform to control budgets and automate optimizations on promotional days
  • Easily paused or approved ads using Scheduled Actions

Results

  • 25% increase in staff productivity
  • 10% increase in revenue

 

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