• Efficiently manage day-to-day budgeting and bidding to increase time savings
  • Optimize mature search programs to drive year-over-year (YoY) growth
  • Automate manual creation of redirects and tagging for conversion tracking purposes


  • Activated Kenshoo Portfolio Optimizer (KPO) to manage bid adjustments and generate return within a set budget
  • Implemented customized and automated conversion tracking


  • Realized time savings by automating bidding processes and utilizing Kenshoo customized URL builder
  • Generated 45% YoY click growth and 155% YoY revenue growth


Read the Full Infinity Awards Entry