Challenges

  • Track and update constantly fluctuating weekly budgets
  • Increase efficiency across campaigns to generate an increase in conversions

Solutions

  • Utilized Kenshoo Budget Management tools to manage budget fluctuations
  • Implemented bid policies to automatically update bids to more efficiently use budget

Results

  • Increased efficiency and conversions while lowering cost-per-conversion
  • Executed smooth campaign transitions while implementing budget changes

 

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