Challenges

  • Increase brand awareness
  • Improve bottom line
  • Attain more leads and phones calls

Solutions

  • Duplicated successful Google campaigns to Bing with minimal heavy-lifting
  • Implemented “Bid to CPA” policy to control CPA targets and improve optimization
  • Leveraged keyword tool to identify and optimize converting terms
  • Utilized online dashboards and reports to holistically view online and offline metrics and overall performance

Results

  • 20% increase in conversions
  • 27% increase in sales
  • 10% increase in conversion rate

 

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