Challenges

  • Launch large scale campaigns and manage and optimize them across a variety of platforms simultaneously
  • Pull custom reporting by market
  • Identify campaign needs on a market level across platforms

Solutions

  • Leveraged Kenshoo Editor for campaign uploads, optimizations, and updates
  • Streamlined reporting using Kenshoo Scheduled Reports
  • Monitored campaign performance and identified areas of improvement using Advanced Search

Results

  • 50% increase in efficiency
  • 53% increase in conversions
  • 27% decrease in cost-per-conversion

 

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