Challenges

  • Keep up with young, trendy, savvy consumers
  • Efficiently and effectively manage bidding and optimization across massive keyword inventory

Solutions

  • Activated Kenshoo Portfolio Optimizer (KPO) to automate bidding to meet rapidly changing needs of customer base
  • Set and maintained ROI and revenue targets through the use of KPO

Results

  • 39% increase in eCommerce revenue
  • 77% increase in average daily revenue
  • 40% increase in clicks
  • 37% increase in conversions
  • 33% increase in profit

 

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