Challenges

  • Efficiently scale campaigns, bids, and budgets across thousands of clients
  • Better manage workflow to improve client management
  • Keep clients informed and in tune with performance expectations
  • Improve cross-channel reporting and tracking

Solutions

  • Utilized bulk workflow tools to automatically scale campaigns and accounts
  • Leveraged budget management to automatically and properly distribute mass allocations
  • Set custom performance parameters to control optimizations and bids

Results

  • Avoided client overspending, remaining within 95% of clients’ budgets
  • Increased productivity, executing tasks in minutes rather than hours or even days
  • Spent more time focusing on strategic and less on manual workflow management

 

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