Challenges

  • Effectively reach highly targeted audiences
  • Efficiently scale Facebook ads across a wide array of product offerings
  • Achieve ambitious ROI goals and better optimize programs based on high-converting products

Solutions

  • Leveraged intuitive ad creation tool to set up multiple ad creative and target variations
  • Identified highly relevant audience segments and tailored messaging to these targets
  • Utilized Kenshoo Analysis Grids to easily compare ad performance and optimize campaigns

Results

  • Achieved 4,000 post likes
  • Increased product sale by 90x
  • 1,100 units sold

 

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