Challenges

  • Test relatively new and less known collection via Facebook ads
  • Reach customers who have shopped in a store, but not shopped online

Solutions

  • Activated Custom Audiences based on in-store customer behavior
  • Grouped ads by age range and Custom Audiences for reporting and optimization
  • Leveraged right-hand rail and newsfeed ads for maximum coverage
  • Separated ads by mobile and desktop for improved optimization

Results

  • Achieved 825+ conversions
  • Achieved up to $10 ROAS
  • Decreased cost-per-conversion to $7.33

 

Read the Full Infinity Awards Entry