Challenges

  • Drive increased conversions without increasing cost-per-lead (CPL)
  • Maximize lead growth within a targeted geographic region

Solutions

  • Leveraged Kenshoo Portfolio Optimizer (KPO) to automate and scale biddin
  • Utilized Advanced Search to identify poor-performing keywords to eliminate
  • Implemented ad copy tests through Kenshoo Editor

Results

  • Maintained steady CPL while generating increased conversions and a 93% increases in leads in 3 months
  • Created efficiencies within search that translated into time savings, allowing for investment in additional channels
  • Increased number of leads by 73%

 

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