Challenges

  • Boost efficiency of social campaigns to lower cost-per-click (CPC), increase traffic, and reduce cost-per-conversion
  • Launch tailored messages across custom audiences
  • Quickly and efficiently adjust bids

Solutions

  • Utilized naming templates in Kenshoo Social to keep ads organized as targeting was updated
  • Adjusted and tailored custom messaging in a quick and efficient manner
  • Viewed aggregate campaign results through Kenshoo Social

Results

  • Decreased CPC by 62%
  • Saw 30% advocacy rate

 

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