Challenges

  • Restructure planning and execution of five new client accounts
  • Set up client paid search programs efficiently to jump start performance

Solutions

  • Efficiently restructured account using bulksheets and Kenshoo Advanced Search
  • Utilized Kenshoo support for Product Listing Ads and Kenshoo Portfolio Optimizer (KPO) bid policies to improve performance

Results

  • Drove increases in traffic and sales at a higher level of efficiency across all accounts
  • Noted overall improvement in conversions and conversion rate on a year-over-year (YoY) basis

 

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