Challenges

  • Regain efficiency of Product Listing Ads (PLA) campaigns
  • Uncover optimal PLA bidding policy

Solutions

  • Implement Kenshoo PLA bid to revenue policy
  • Monitor return on investment (ROI) and adjust policy targets accordingly

Results

  • Increased conversion rate by 14%
  • Increased conversions by 51%
  • Increased cost-per-click by 20%
  • Increased ROI by 47%

 

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