Challenges

  • Increase year-over-year conversions by 50%
  • Drive qualified traffic while maintaining efficiency
  • Establish agile reporting methods to lead overall strategy and shed light on necessary adjustments

Solutions

  • Launched Kenshoo Portfolio Optimizer (KPO) to manage bids and optimize for conversions
  • Utilized Kenshoo Editor to restructure across platforms
  • Used Advanced Search and Scheduled Actions to pull segmented reports that informed short and long-term investments

Results

  • Increased conversion by 86%
  • Increased conversion rate by 17%
  • Decreased cost-per-conversion by 4%
  • Increased clicks by 60%
  • Increased click-through rate by 23%

 

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