Challenges

  • Make social more profitable for company
  • Spend planned budget on performance campaigns as accounts continue to scale
  • Improve performance and more efficiently optimizing campaigns to create a positive ROI

Solutions

  • Activated bid rules with a focus on performance by configuring policy to meet ROI needs and goals each month
  • Reviewed and analyzed weekly performance metrics to optimize campaigns

Results

  • 286% increase in return-on-investment (ROI)
  • 240 hours saved
  • 233% increase in investment
  • 1,600 ads launched

 

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