Challenges

  • Distribute spend across different keyword match types and reach monthly budget thresholds
  • Track multi-click conversions from start to finish
  • Create custom logic for conversion types to align with internal client tracking

Solutions

  • Created and tracked 6 different conversion types and optimized towards each
  • Built custom logic for a conversion type that de-duplicated multiple conversions via the same user for a sixty day period

Results

  • Increased monthly budget by 20%
  • Increased conversions by 53%
  • Decreased cost-per-acquisition by 16%

 

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