Paid search competition is heating up for U.K. retailers as YoY CPCs rise 26% and ad spend increases 20%.

Download the Kenshoo 2012 U.K. Online Retail Christmas Shopping Report: Early Edition to get a breakdown of all the key SEM metrics for the season to date.

The report also includes an in-depth look at Mobile ad performance along with trends, insights, and implications for advertisers and tips on how to capitalise on timely opportunities.

 

2012 UK Early Edition Image (1)