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Kenshoo 2012 Global Online Retail Holiday Shopping Report

Unwrap your copy of the Kenshoo 2012 Global Online Retail Holiday Shopping Report and find out how retailers across the globe fared with their search advertising campaigns — report highlights include the following insights and corresponding implications for search marketers:

  • Global digital marketing trends show a strong season for retailers who earned 36% more revenue from their paid search programs over last year.
  • Phones generated more than 20% of U.S. paid search clicks while tablets emerge as critical devices in the U.K. with more than 18% of all paid search clicks.
  • Google Product Listing Ads (PLAs) perform well in the U.S. market, resulting in a 31% higher return on ad spend for the season

Whose list do you have to be on to get such a nice post-holiday present? Ours.

 

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