Unwrap your copy of the Kenshoo 2012 Global Online Retail Holiday Shopping Report and find out how retailers across the globe fared with their search advertising campaigns — report highlights include the following insights and corresponding implications for search marketers:
- Global digital marketing trends show a strong season for retailers who earned 36% more revenue from their paid search programs over last year.
- Phones generated more than 20% of U.S. paid search clicks while tablets emerge as critical devices in the U.K. with more than 18% of all paid search clicks.
- Google Product Listing Ads (PLAs) perform well in the U.S. market, resulting in a 31% higher return on ad spend for the season
Whose list do you have to be on to get such a nice post-holiday present? Ours.