By Josh Dreller, Kenshoo

“It can be embarrassing to admit when you’ve been wrong. But that’s what I did in my last post where I listed the first 5 of the 10 bad assumptions about SEM that could have gotten me fired. Today, I admit even more blunders that I hope will help keep some of you out of the hot seat,’ noted Josh Dreller, director of marketing research for Kenshoo.”

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